How to Most Effectively Promote Philanthropy Programs
Similar to promoting a product or service, crafting an effective marketing campaign for either you or your company’s CSR program is very important for the charity. Along with improving company loyalty and brand image, these programs also make a positive impact within the local community, area, or municipality in which the company is involved.
Find a local community
Increasing face to face time with locals in the community is the first step to not only create a relationship with people in the area, but it also allows you to better understand the various needs of a wide array of individuals. Albert Scaglione, Founder and CEO of Park West Gallery has prided his organization titled the Park West Foundation on interacting with locals and sharing art in the public forum.
Finding other ways of giving
In addition to simply contributing financially, there are other ways to help a certain cause or community in your area. Company-sponsored volunteer days can increase company morale, improve the overall workplace culture, and show the local community that you are willing to dedicate your time to help them.
Understand who you are working with
Gaining a better, holistic understanding of exactly who you are helping will increase the overall effectiveness of your marketing campaign. Conducting a bit of research to see what tactics best drive this generational group to action or engagement is important in terms of best serving their needs.